ARI Summer Concept Design for 2025

I was tasked with a brief to create a Summer 2025 concept design for a company called ARI who are one of the largest Duty Free operators in the world.

 

The Task
Develop a creative concept for ARI’s Summer 2025 campaign,
Incorporating the essence of Joy On Your Way.
Target audience is international travellers.

 

Research
ARI’s website, the various different Duty Frees across the world, 
past campaigns, Facebook, Instagram & online presence.

 

My Idea
To create a fun and engaging concept for Summer 2025 that delivers on
ARI’ Goals:  Value, Gifting, Key Moments, Theatre, Joy.

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Conclusion
A fun engaging summer concept for International travellers which delivers on
ARI’s goals: Value, Gifting, Key Moments, Theatre, Joy.
 
The concept will give a positive immersive and meaningful experience to the passengers
as they wander through the Duty Free encouraging shopping & gifting.

 

My concept also provides local marketing teams a lot of scope to take the concept further.

 

Retail theatre
Inflatable alpacas or cuddly alpaca toys / tropical plants, beach themed items to enhance the experience.

 

Competitions
Competitions on social media or in-store taking a fun approach by using “Enjoy Summer” concept
& the alpacas.